A UI that works for customers: A designer’s perspective
Innovation is one of our core values and, in light of this, the NetEDI team set themselves the significant product development task of redesigning the NeTIX User Interface, or UI for short. The brief was this: create a UI that’s effective, intuitive and saved our customers time.
The woman at the forefront of this process was Jade, our in-house designer. In today’s blog, Jade talks us through the process of creating a new UI and what the new system will deliver for our customers.
NeTIX is the name of our end-to-end, cloud-based software solution. It’s the platform that manages our customers’ electronic trading processes and business requirements. Each one of our customers can log into NeTIX and get real-time updates on what’s happening with their solution.
Our platform can be configured in an unlimited number of ways, with protocols, formats and connectivity options to suit businesses from every sector and of every size.
The aim for the new design
A NetEDI, we constantly endeavour to make our customer’s interactions with us and our service as helpful and straight forward as possible. We wanted to create a new UI for NeTIX that functioned more effectively for our customers but was still familiar to them and very intuitive to use.
We knew from the start that we wanted to improve the navigation by making it more accessible, functional and by giving it a cleaner look overall. The most important thing for me was that users felt confident using the new system and that they could see it had been designed with them in mind.
The latest technology
We used the latest designs, software tools and frameworks to deliver the best user experience and user interface – it’s visually engaging and easy to use. Some of the new technologies we use include Angular, HTML5, CSS3 and WebPack, amongst others.
These new technologies mean that our platform can be used on any browser and on tablets, as well as all other devices.
The designer’s journey
When I started at NetEDI, there was already a rough layout of what the new UI could look like in place which I could navigate around and familiarise myself with. From that point, it was a case of asking members of the customer service team to speak to customers in order to gain crucial feedback about the current system – what they liked about it, and what they thought could be improved. Once I had an idea of what our customers were saying and what our management had envisioned, the design work could begin.
Many days were spent with management, pouring over sketches and wire frames, hashing out ideas, trying different things and working out how to create the best design for our customers.
What we’ve achieved with the new UI
The overall layout is far more intuitive and focused on the key information the customer will need. The question we asked ourselves was ‘why would the user go on that page and how do we help them reach their goal?’ This served as our guiding principle for everything we did.
I’m particularly happy with the new NeTIX dashboard, as it gives a great high-level view of a customer’s whole system and plan. The most important info will be at the top, as the user would expect, and it also provides functionality to sort the data and provide reports. It’s easy for them to see important summaries of key stats, such as the number of orders received, invoices sent, trading partners live and their data usage so they can check exactly where they’re up to with their plan.
Working at NetEDI
Working as part of a team that genuinely wants the best outcome for the customer is a very rewarding experience. Our CEO, Steve, has an open-door policy and in a lot of places that’s just a saying but at NetEDI it’s 100% true. It was so easy to approach management with ideas and for feedback and, because NetEDI tends to employ like-minded people, we found we were all on the same page about what we wanted from the new system.
The nature of design means there will always be room for improvement but I’m very happy with the end result. The relaxed environment here means I’m able to create better designs and I feel that the work I’ve done here has been the best of my career.
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