Thatchers Cider are renowned worldwide by customers and industry experts alike

Deep-rooted in tradition, the cidermaker started life at Myrtle Farm in 1904, where William John Thatcher produced the first of their signature beverages.

Fast-forward to 2021, and although still based out of their Somerset home, Thatchers have gone on to become one of the world’s favourite cider companies with an annual turnover in excess of £100m.

Results

Circa 80% of all orders (value-wise) now running through NeTIX

Extremely positive user and customer feedback

End-to-end integration with Microsoft Dynamics NAV

26 trading partners successfully onboarded onto one centralised platform

Understanding the challenge

Consumer demand for cider is growing with 47.8% of all UK households now regularly purchasing cider – a figure that is rising exponentially year-on-year. Thatchers required a supply chain solution which met this ever-growing demand from both consumers and subsequently their customers, leading stockists and potentially, suppliers to Thatchers Cider.

Thatchers Cider came to NetEDI looking for a seamless transition into a much more modern methodology of supply chain management. The incumbent legacy EDI system required significant manual involvement with limited user access.

Objectives

Thatchers wanted a system that would allow them to continue to trade openly and freely with their customers.

Working with large retailers such as Asda, Sainsbury’s and Tesco, it was of paramount importance that Thatchers chose a supplier who understood the specific demands of large retailers. Each retailer required bespoke mapping to fit their requirements; therefore it was key for NetEDI to offer a system that could transmit and translate all message types.

The solution

Creating a solution that grows with the demands for Thatchers Cider

To ensure we provided Thatchers with the right solution tailored for their needs and those of their customers, our team worked closely with Thatchers through each stage of the process to map out not only their current requirements, but to see where they envisioned their solution growing.

By providing a solution that is scalable to meet the demands of their ever-growing business, Thatchers now have the platform to empower future growth.

Ian Dorling, Head of IT at Thatchers said:

“NeTIX brings scalable efficiency to our organisation and as we continue to grow it’s a really important factor for us that it is scalable and grows with us. It doesn’t come with an overhead of having to add more people into the organisation to manage growth, it just handles it.”

Onboarding customers and ensuring complete adoption

Key to Thatchers growth is ensuring complete adoption through the onboarding process. Gaining complete compliance and adoption is often a sticking point for many customers, taking up masses of resource and time away from key business functions.

“In-terms of the onboarding process it is super-efficient because NetEDI owns it completely. All of the communications and testing are handled by NetEDI.”

As more customers are successfully onboarded onto NeTIX, Thatchers gain greater insight into their supply chain helping to empower key business decisions backed by real-time data.

A solution that works

Moving from a system that required manual data entry and with no direct link to their ERP, it was key for Thatchers to move forward with a provider that offered a solution more in-keeping with the fast-paced nature of their business.

Coming from a dated system which was inhibited by a single user login on one static device was also a major pain point for Thatchers. Through their NeTIX solution, they can now access real-time data on any internet enabled device with multi-user logins.

“NeTIX just gets on like an engine room for our business, it takes in orders and puts them straight into our ERP. It just works and is essentially worry-free. It’s just made things easier.”

Ian Dorling, Head of IT at Thatchers.

Providing support when it is needed the most

Supply chain automation is a key part of the success companies like Thatchers enjoy. The back of NetEDI’s in-house support team is integral to that success, which is why Thatchers were extremely selective when choosing NetEDI as their new provider.

“The support NetEDI offer is really impressive, and very responsive. The support team understand the importance of our concerns and realise that the service is the real-life blood for an organisation; they understand that and go the extra mile.”

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